Property partners
Villas and estates with a padel court of their own.
A private padel court has moved from amenity to asset.
The people who play padel are already your guests. Groups of four to eight, travelling together, booking the whole property. What has changed is how they choose: a private court on site is now the first thing they search for, and the thing that decides between two properties that are otherwise equal. Google Keyword Planner records year-on-year growth of +143% for "padel villa" and +250% for "padel villa Spain".
The scale is clear. The 2026 Playtomic Global Padel Report, produced with PwC's Strategy& division, counts 58,334 courts and 19.4 million active players, with nearly 8,000 built in 2025 alone and roughly 91,000 forecast by 2028.1 Spain and Sweden have proven the model at scale. The US and UK are still early, which is where the highest returns are still to be captured.
The people who play padel are the clientele every portfolio wants.
The sport's commercial gravity sits at the top of the market: operators like Padel Haus report core memberships above $150,000 household income, with corporate bookings a meaningful share of their revenue.2 Reserve Padel has anchored members’ clubs in the Miami Design District and Hudson Yards. Louis Vuitton sells a padel racket; Chanel and Prada followed. In South Africa, about half of all players sit in the wealthiest 5% of households.
We only ever target one audience: the people who play. And the sport travels better than the hour it takes to play it. Padel is four to a court, everybody rotates, and the conversation carries on through lunch, dinner and the next morning. That is what turns ninety minutes of play into a week away.
This is not a niche finding a market. It is the market, finding its sport.
One complete week. Nothing to arrange.
A unique property with its own court · a concierge · a driver · a chef · a coach. One week, one group, one point of contact. That is the Padel Hideaways formula.
Each part is easy to find on its own. All of it on one property, almost never. That gap is the demand we're building, and closing it is work that sits alongside running a portfolio rather than on top of it.
Who provides each part is something we work out together. Where a property already has a concierge, a chef or a team of its own, those are the people we would work through, and in Portugal and South Africa we have our own concierge, chefs and coaches to draw on. The coaching is the part almost no property carries, and the part we bring or help you place. Whichever way round it falls, we are after the same thing you are: the best week we can put in front of the guest, sold as one thing rather than five.
- HideawayIncluded
- ConciergeOn request
- DriverOn request
- ChefOn request
- CoachOn request
Villas in our collection are not abundant.
The scarcity is in the villa itself: the quality, the location, the court, the facilities. There simply aren't many.
We add to it slowly, and by exception: a small circle, kept deliberately close.
We fit around the way you already work.
We shape the engagement to the partner, not the other way round:
Where your team runs the ground, we work alongside it. They stay the point of contact and they issue the client invoice, with their own suppliers and their own standards. We sit underneath your brand and bring the part that is hard to build from inside a portfolio: the player demand, the court programming, and coaching where you want it placed.
Where a property would rather hand the week over, we can carry it. Transport, staffing, chefs, coaching, handed back as a finished week. That is the load we carry across Portugal and South Africa for the properties that want it carried.
Most partnerships sit somewhere between the two, and the same things hold wherever yours lands: your client stays your client, your booking channels are respected, and none of the admin lands on your desk.
We market villas the way modern sports brands market themselves.
A collection has to speak to every kind of traveller, because it sells every kind of week. We only have to reach one: a precise niche, the people who play, villa by villa. That is the whole of our marketing, and it is work your own channels never have to make room for. What it turns on is the court. Where we can show it being played on, we can market the villa hardest, and where the court has not been photographed yet, that is something we sort out between us.
Create intense demand for peak, then carry it through the year.
We fill the peak playing months first, then carry that demand into the shoulder and off season rather than leaving it in the two or three months everyone is already competing for. The quieter months make their own case: May in the Alentejo is courtside weather at a shoulder rate, and the whole calendar lifts rather than the peak alone.
A new category is still finding its price. We intend to set it.
The investment behind the sport is diligenced: Playtomic, its dominant booking platform, backed by GP Bullhound and FJ Labs, reported €346 million in transactions in 2024, up 51% year on year.3
A villa with its own court, a chef, a driver, a concierge and a coach, sold as one week, is an emerging product still benchmarked as if it were only a villa, because that's the only comparison the market has had. We are running the price discovery to change that, and the properties we work with get the full benefit of it: the demand we build, and the market intelligence we gather building it.
The invitation
The demand we build is never for one villa alone. The group that plays Comporta in June is asking, by the last morning, where they play next: Ibiza in October, Franschhoek in February. Every villa that joins gives every guest a new reason to return, and every guest a new villa to find. That cycle compounds season after season, and it is only beginning.
- Playtomic Global Padel Report 2026, produced with PwC Strategy& · 58,334 courts, 19.4 million players, nearly 8,000 courts built in 2025, roughly 91,000 forecast by 2028 · International Padel Federation counts higher, approximately 77,000 courts and over 30 million players, on a different methodology · Search growth: Google Keyword Planner, year on year, retrieved August 2026.
- Operator analyses and press reporting · Padel Haus membership profile · Reserve Padel, Miami Design District and Hudson Yards · Business of Fashion on the fashion houses entering the sport · Premier Padel on the Qatar Airways title sponsorship · South African affluence: BrandMapp.
- Playtomic company investor reporting, 2024 to 2025 funding rounds led by GP Bullhound.